Meet The Team

Founder & CEO
Jeff Parry
For more than four decades, Jeff has guided Annerin’s growth from a local music promoter to an international production company—always with an eye for what’s bold, exciting, and worth taking a chance on.
His mix of vision, experience, and relentless curiosity continues to shape the innovative shows and immersive works Annerin is known for today, and his instinct for spotting “the next big idea” keeps the team dreaming bigger at every turn.

Business Development Director
Anna Parry
Anna brings both strategy and heart to Annerin, working across everything from international tours to immersive exhibitions. As Business Development Director, she’s the connective force behind countless moving parts—handling logistics, smoothing operations, and leading the new opportunities that shape where we go next.
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Steady, thoughtful, and endlessly resourceful, Anna is the person you want involved when plans get complex or ideas get ambitious. She keeps projects on track, teams aligned, and future ventures within reach.

Controller
Cheryl Mulawyshyn
Cheryl has been part of the Annerin family for over a decade, keeping our financial world steady through countless tours, launches, and creative curveballs. As our Controller, she oversees everything from budgeting and reporting to audits and compliance—making sure our bold ideas are always backed by solid numbers.
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Known for her calm presence and razor-sharp eye for detail, Cheryl is the one you want in your corner when the spreadsheets get complicated or the deadlines get tight. She brings both structure and heart to the team and is equal parts problem-solver, voice of reason, and “don’t worry, I’ve already double-checked that.”

Head of Marketing & Strategy
Emily Ebbels
Emily leads Marketing & Strategy at Annerin, shaping the full scope of how our productions reach and resonate with audiences worldwide. She blends creative storytelling with strategic insight—guiding campaigns, refining brand voice, and streamlining processes across every facet of marketing to keep our work sharp, cohesive, and impactful. Her style is collaborative, curious, and always centered on elevating the audience experience.
Emily brings both structure and spark to the team, helping ensure every campaign feels as big-hearted and ambitious as the productions behind them.
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