Meet the Team
Our close-knit team brings together creative vision, technical expertise, and hands-on experience to every project and production.

Founder & CEO
Jeff Parry
For over four decades, Jeff has guided Annerin from a local promoter to an international production company—always chasing what’s bold and worth betting on. His vision, curiosity, and instinct for “the next big idea” continue to push our work forward and keep the team dreaming bigger.​
​

Business Development Director
Anna Parry
Anna brings both strategy and heart to everything we do. As Business Development Director, she connects the dots across tours, exhibitions, and new ventures—keeping operations smooth, teams aligned, and possibilities wide open. Calm, clever, and endlessly capable, she’s who you want when plans get ambitious.

Controller
Cheryl Mulawyshyn
For over a decade, Cheryl has kept our financial world steady through tours, launches, and every creative twist in between. As Controller, she oversees budgets, reports, and compliance with her signature calm and sharp eye for detail. She’s our problem-solver, voice of reason, and resident “don’t worry, I’ve already checked it.”

Head of Marketing & Strategy
Emily Ebbels
Emily leads Marketing & Strategy, shaping how our productions connect with audiences worldwide. She blends creative storytelling with strategic insight—guiding campaigns, refining our brand, and building processes that keep everything cohesive and impactful. With equal parts structure and spark, she ensures every campaign feels as big-hearted as the work behind it.
.png)
