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ABOUT US
GLOBAL ENTERTAINMENT, INDEPENDENT ROOTS
Annerin Productions creates live experiences that bring people together, from concerts and theatre to large-scale touring shows and immersive exhibitions. With roots in music and a focus on storytelling, the company has grown into an international producer working across North America, the UK, and beyond.
For more than four decades, Annerin has evolved alongside the entertainment industry while staying true to its independent spirit.
From global touring productions to internationally recognised immersive experiences, the company continues to develop projects that connect with audiences in meaningful and memorable ways.
That story began in Calgary in 1980.
OUR STORY
Founded in Calgary in 1980 by Jeff Parry, the company began as Jeff Parry Promotions, a hands-on music business built around live entertainment. What started with local concerts quickly expanded into national tours, artist management, and large-scale production. Jeff’s instinct for opportunity led to collaborations with Canadian favourites including Barenaked Ladies, Great Big Sea, and Rita MacNeil, alongside international artists such as Whitney Houston, Tina Turner, and Snoop Dogg.
As the company grew, so did its ambitions. The launch of Annerin Productions marked a move into large-scale theatrical and concert productions centred around some of the world’s most iconic music. Productions celebrating artists including Queen, Pink Floyd, and ABBA have since toured in more than 30 countries, selling over 20 million tickets worldwide and establishing Annerin as a top global producer of live entertainment.
That evolution eventually led into immersive experiences. With Beyond Van Gogh: The Immersive Experience, Annerin combined music, technology, and visual storytelling on an entirely new scale. More than 300 works by Vincent Van Gogh were transformed into a 30,000 square foot immersive environment using projection, movement, and an original score. Since its launch, the experience has toured internationally across 10 countries and generated more than $350 million in ticket sales.
Today, Annerin remains independent and creatively driven, with offices in Canada and the UK. From concerts and theatre to touring productions and immersive exhibitions, the company continues to create live entertainment designed to connect with audiences long after the experience ends.
