ABOUT US
MADE FOR AUDIENCES.
BUILT ON INDEPENDENCE.
Annerin creates live experiences that bring people together, from concerts and theatre to large-scale touring shows and immersive exhibitions. Whether developing original productions, bringing established shows to new markets, or promoting tours for artists and producers, we connect great entertainment with audiences around the world.
With roots in music and a passion for storytelling, we’ve grown into an international producer and promoter working across North America, the UK, and beyond, while staying true to our independent spirit.
From global tours to internationally recognised immersive experiences, we continue to create work that connects with audiences in meaningful and memorable ways.
OUR STORY
Founded in Calgary, AB in 1980 by Jeff Parry, the company began as Jeff Parry Promotions, a hands-on music business built around live entertainment. What started with local concerts quickly expanded into national tours, artist management, and large-scale production. Jeff’s instinct for opportunity led to collaborations with Canadian favourites including Barenaked Ladies, Great Big Sea, and Rita MacNeil, alongside international artists such as Whitney Houston, Tina Turner, and Snoop Dogg.
As the company grew, so did its ambitions. The launch of Annerin Productions marked a move into large-scale theatrical and concert productions centred around some of the world’s most iconic music. Productions celebrating artists including Queen, Pink Floyd, and ABBA have since toured in more than 30 countries, selling over 10 million tickets worldwide and establishing Annerin as a top global producer of live entertainment.
That evolution eventually led into immersive experiences. With Beyond Van Gogh: The Immersive Experience, Annerin combined music, technology, and visual storytelling on an entirely new scale. More than 300 works by Vincent Van Gogh were transformed into a 30,000 square foot immersive environment using projection, movement, and an original score. Since its launch, the experience has toured internationally across 10 countries and generated more than $350 million in ticket sales.
Today, with offices in Canada and the UK, Annerin continues to create live entertainment that stays with audiences long after the lights come up.
OUR TEAM
MEET OUR MANAGEMENT TEAM
FOUNDER & CEO
Jeff Parry
BUSINESS DEVELOPMENT DIRECTOR
Anna Parry
CONTROLLER
Cheryl Mulawyshyn
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HEAD OF MARKETING & STRATEGY
Emily Ebbels
WORK WITH US
GOOD IDEAS.
GREAT PARTNERSHIPS.
Whether you have a show ready to tour, a venue to fill, IP to license, or an idea that’s still taking shape, we’d love to hear from you.
We work with artists, rights holders, venues, promoters, brands, and investors around the world.